THINKBABY™ INTRODUCES HIGHLY SUSTAINABLE FEEDING SET

Now offers complete line of safe-plastic products for babies and toddlers

AUSTIN, Texas, December 2, 2008 – With pressure mounting for the use of safe plastics, thinkbaby™ has emerged as the leader in creating a safe line of infant products. The company is also expanding to offer a unique new feeding set for toddlers. Made from safe and sustainable materials while featuring the brand’s trademark bright orange, the complete feeding set includes:

• Fork and spoon, specially designed for small hands
• Cup
• Baby bowl with lid
• Soup bowl with lid
• Bento box with water-tight lid

Responding to interest from consumers and retailers nationwide, thinkbaby™ will introduce its children’s feeding set mid- December. “We wanted to address parents’ desire for additional products as their children transition from bottles to self-feeding,” according to Kevin Brodwick, founder of thinkbaby™. “In doing so, we wanted to not only create a safe feeding set, but also a highly functional, sustainable, and elegant solution.”

In collaboration with leading scientists and testing laboratories, thinkbaby™ bottles and sippy cups have undergone extensive testing to eliminate toxic chemicals. "We use cutting-edge technology to ensure toxic chemicals do not enter into or leach from our products," explained Brodwick. "Our main focus is being mindful of potential toxins while creating useful products for parents."

Laboratory research on everyday products continues to draw global concern from scientists, consumers and the media. The issue centers on the ability of some foreign chemicals to mimic naturally occurring human hormones. The effects of these chemicals are wide ranging and startling. In laboratory animals hormone-disrupting chemicals have been linked to an increased risk for breast cancer, prostate cancer, Type II diabetes, alteration of sexual maturation, infertility and obesity. Research has also shown a correlation between hormone-disrupting chemicals and developmental disorders in children.

About thinkbaby™

thinkbaby™ products address the growing concern over toxic chemicals leaching from plastic baby products. By eliminating Bisphenol-A, lead, PVC, phthalates and nitrosamines; thinkbaby™ offers an alternative product line of baby bottles, sippy cups and toddler feeding sets for concerned parents. thinkbaby™ products are recommended by Healthy Child Healthy World, the non-profit leader inspiring parents to protect young children from harmful chemicals (www.healthychild.org). In addition, thinkbaby's™ baby bottles feature a patented venting system to assist in the reduction of colic and are dishwasher safe. Visit http://www.thinkbabybottles.com for more information.

About thinksport™

In addition to baby bottles, sippy cups and feeding sets, thinkbaby™ sister brand, thinksport™, has simultaneously launched a line of safe sports bottles, perfect for mom and dad, as an alternative to those made from polycarbonate-based products (containing Bisphenol-A). Visit http://www.thinksportbottles.com for more information.

Hi-resolution images of products are available upon request.